Boost Organic Rankings – Effectively Reach Your Target Clients:
Website and Online Profile Analysis & Optimization
Custom Content Strategies
Identifying Niche Keywords
AI SEO Team Specializing in Law Firms
Lasting Visibility and Success
Monthly Strategy Meeting & Reporting
Be consistently visible when clients are searching
Would you like your law firm to rank high in organic search results, on ChatGPT, Gemini, and other platforms, so that potential clients can find you easily? With our many years of experience in industry-specific search engine optimization for law firms, we’ll strengthen your online presence and ensure you maintain a consistently high ranking!
These days, clients primarily use search engines and large language models (LLMs) to find the ideal attorney for their case: an attorney who has expertise and experience—and, above all, one who appears organically and consistently in search results.
With targeted search engine optimization for law firms, we ensure that your firm appears in organic search results. We combine our SEO measures with high-quality content based on keyword strategies. Together with a user-friendly website, this makes your law firm the first port of call for potential clients.
Your challenge:
Low visibility in search engines and AI assistants
Visibility on ChatGPT, Gemini, and Perplexity
Problems with Keyword Research
Difficulties in Understanding Google’s Algorithms
Time Pressure in Content Creation
Challenges in Technical Search Engine Optimization
Building High-Quality Backlinks
Challenges in Understanding Local Search Engine Optimization for Law Firms
Lack of Transparency in Communication with the Agency
Preparation of the Competitive Analysis
Effective Use of the Budget
A long-term process requires perseverance and patience
Measuring Your Own SEO Success
Our solution:
Boost your visibility with our SEO strategies
Copywriting by Lawyers
Custom Content Strategies
Industry-Specific SEO & AI
AI SEO Team Specializing in Law Firms
Lasting Visibility and Success
Competitive advantage over competitors
Improved Website Usability
Greater credibility and trust
Identifying Niche Keywords
Monthly Strategy Meeting & Reporting
Analysis, Tracking, Reporting

In this SEO project (Criminal Law Göttingen), client inquiries increased by 78% within 6 months!
We use Google Search Console, among other tools, to improve and monitor your website’s visibility in Google search results.
Analysis, tracking, and reporting are key components used to collect performance data, track user behavior, and systematically evaluate results in order to make data-driven decisions.
Schedule a free consultation, send us an email or call us at +49 431 98282535
Whether it’s a startup, a spin-off, or a medium-sized business:
We inspire people.
















Thank you very much for the great result! It was a wonderful collaboration. We would love to stay in touch in the future!!
― Leon Kruse, Schwenn Kruse Georg
The main objective of the Schwenn Kruse Georg project was to create a modern and user-friendly website for the Hamburg-based law firm that would enhance its online presence and appeal to its target audience. The firm had outdated and confusing web pages that did not convey the desired image and failed to engage the target audience. Furthermore, the website was not optimized for search engines.
The goal was to develop a new website that would appropriately represent the law firm, increase user engagement, and generate high-quality client inquiries. The website was intended to look professional, convey a clear brand message through its slogan, and be user-friendly. Furthermore, it was important that the website function optimally on various devices and screen sizes and feature a responsive design.
We began by analyzing the existing website and target audience to develop an appealing, brand-aligned, and user-friendly design. The responsive design ensured optimal display across various devices. The redesign led to increased user engagement, longer visit durations, and a monthly increase of more than 40% in new client inquiries, as visitors were motivated to submit inquiries thanks to the improved navigation, design, and SEO.

The relaunch of our website was a complete success. The implementation of our design and technical requirements, as well as the timing, were spot on, and the feedback from clients and colleagues has been outstanding. We also rely on Lorenz and Fuchs for the website’s ongoing development and technical support—creative input, quick solutions, and professional project management.
― Martius Rechtsanwälte
The spin-off of an established law firm wanted to develop a strong online presence to position itself as an independent company. The challenge was to build a strong online presence that represented its practice areas—transactions, advisory, dispute resolution, and private clients—while simultaneously earning the trust of a clientele with particularly sensitive needs. The spin-off needed a custom-built website to successfully market its services.
The goal was to create a professional and appealing online presence for the law firm’s spin-off. The website was intended to present the spin-off as an agile, independent company and to provide potential clients with clearly structured information—both visually and in terms of content—about its areas of expertise and services. The main focus was on developing a strong and distinctive online presence to gain the trust of potential clients and increase the spin-off’s visibility on the internet.
In collaboration with the client and photographer Dominik Osswald, we achieved the desired professional design under the motto “Law, tailor made.” We focused on continuous development and technical maintenance to optimize usability and ensure the site remains up-to-date. Content was updated regularly to keep the website current and provide information on legal developments. Our team ensured continuous updates, security checks, and backups to keep the website secure and stable.

Certified Data Protection Officer
A professional and highly ambitious guide to the essentials of website design, resulting in an impressively successful outcome.
― Ralph Sendler
The challenge was to develop a custom website that would stand out from the competition while increasing the firm’s visibility and reach through targeted search engine optimization for law firms and marketing activities. It was important to create a website that stood out from other law firms and data protection officers in terms of both visuals and content.
High visibility in search engine results was crucial for reaching potential clients. The website had to be optimized for relevant keywords and search terms to achieve a high ranking on Google and other search engines.
The development of a new website that clearly and effectively showcases Ralph Sendler’s expertise and services. The website should be informative, appealing, and rank well on Google to make a professional first impression and attract potential clients to his site. Additional measures were defined as goals to increase reach. This included targeted marketing activities, particularly establishing a presence and publishing topic-specific articles on platforms such as anwalt.de and his own blog.
The overall result was a significant improvement in Ralph Sendler’s online presence and the strengthening of his business. The new website, strong rankings for relevant search terms, and increased reach through his own blog and targeted anwalt.de marketing led the firm to generate more qualified leads and make a positive impression on new clients. The project played a key role in this success by increasing the firm’s visibility and driving growth. Through continued search engine optimization, visitor numbers increased by approximately 30% each month.
Single
Join our growing community.
- General admission and member discounts for one adult
- One free ticket per special exhibition
- Two single-use guest passes per year
Family
Support special exhibitions.
- General admission and member discounts for two adults
- Four free tickets per special exhibition
- Four single-use guest passes per year
Family
Support special exhibitions.
- General admission and member discounts for two adults
- Four free tickets per special exhibition
- Four single-use guest passes per year
Patron
Take support to the next level.
- General admission and member discounts for two adults
- Five free tickets per special exhibition
- Six single-use guest passes per year
A 4-Step Process: From Analysis to Continuous Optimization
1. Analysis and Strategy
Laying the Foundation:
In-depth analysis to set a strategic course
- Assess the current state of the website
- Keyword Research and Target Audience Analysis
- Development of a Customized SEO Strategy
2. On-Page and Content Optimization
Quality Meets Relevance:
On-Page and Content Fine-Tuning
- Technical Website Optimizations for Speed and Mobile Usability
- Content Optimization with a Focus on Relevant Keywords and User Intent
- Improving the user experience and organizing the content
3. Off-Page Optimization
Increase visibility:
Strategic backlink building and network maintenance
- High-Quality Backlink Building and Link Profile Optimization
- Strengthen our presence on social media and other relevant platforms
- Local SEO for Improved Visibility in Geographic Searches
4. Monitoring & Continuous Adjustment
Measuring and Optimizing Success:
Agile SEO Strategies for Sustainable Results
- Monitoring Rankings, Traffic, and Conversion Rates
- Analysis of the data to identify opportunities for optimization
- Adjusting the SEO strategy based on performance and market changes
What Our Customers Say:
Real Voices, Real Experiences
Experience You Can Count On
Our comprehensive consulting and support begin right from the initial consultation. During this meeting, we not only provide you with valuable tips, answer your key questions, and offer an initial assessment of your project, but—based on your goals and budget—we also apply our proven SEO strategies to deliver the greatest possible benefits.
Our dedicated team will support you throughout the entire process, from onboarding to monthly reports and status updates. We place great importance on continuously refining your public image to meet the demands of a dynamic market.
And most importantly: We have a track record of dozens of successful client projects and are able to provide you with comprehensive answers to all your questions.
Schedule a free consultation, send us an email, or call us at +49 431 98282535.
Leiv Lorenz – Managing Director
Certified Communication Designer
Jochen Fuchs – Managing Director
Interface Designer (B.A.)
Martin Marchaj – Senior Web Developer
Anne Lorson – SEO Manager
Frank Nowotzin – SEO Manager
Marcel Mocho – SEA Manager
Hans Groen – Graphic Designer
Queenie Gehrke – Online Marketing
Dual Student
Yuri Reitler – Communication Design
Student
Angelika Vernia – Accounting
