Privacy Policy - Kanzleimarketing Lorenz und Fuchs

The data controller within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

Leiv Lorenz and Jochen Fuchs

Your Rights as a Data Subject

You may exercise the following rights at any time by contacting our Data Protection Officer using the contact information provided:

Information about the data we have stored about you and how it is processed (Art. 15 GDPR),
Rectification of inaccurate personal data (Art. 16 of the GDPR),
Deletion of your data stored by us (Art. 17 GDPR),
Restriction of data processing, provided that we are not yet permitted to delete your data due to legal obligations (Art. 18 GDPR),
Objection to the processing of your data by us (Art. 21 GDPR) and
Data portability, provided that you have consented to the processing of your data or have entered into a contract with us (Art. 20 GDPR).

If you have given us your consent, you may revoke it at any time with future effect.

You may file a complaint with a supervisory authority at any time, such as the competent supervisory authority in the federal state where you reside or the authority responsible for us as the data controller.

Here you will find a list of regulatory agencies (for the private sector) with their addresses.

Collection of General Information When You Visit Our Website

Nature and Purpose of Processing
When you access our website—that is, if you do not register or otherwise submit information—general information is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address, and similar data.

In particular, they are processed for the following purposes:
To ensure that the website connects without issues;
To ensure a smooth user experience on our website;
To evaluate system security and stability, and to optimize our website.

We do not use your data to draw conclusions about you personally. We may analyze information of this kind anonymously for statistical purposes in order to optimize our website and the technology behind it.

Legal Basis and Legitimate Interest
The processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website.

Recipients
The recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

Retention Period
The data is deleted as soon as it is no longer necessary for the purpose for which it was collected. For data used to provide the website, this is generally the case once the respective session has ended.

If the data is stored in log files, this occurs no later than 14 days after collection. Storage beyond this period is possible. In this case, users’ IP addresses are anonymized so that the requesting client can no longer be identified.

Is the provision of this information required or mandatory?
The provision of the aforementioned personal data is not required by law or by contract. However, without the IP address, the service and the functionality of our website cannot be guaranteed. In addition, certain features and services may not be available or may be limited. For this reason, the right to object is excluded.

Cookies

Like many other websites, we also use so-called “cookies.” Cookies are small text files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website.

You can delete individual cookies or all cookies. You will also find information and instructions on how to delete these cookies or block them from being stored in the first place. Depending on your browser provider, you can find the necessary information at the following links:

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-loeschen-daten-von-websites-entfernen
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Google Chrome: https://support.google.com/accounts/answer/61416?hl=de
Opera: http://www.opera.com/de/help
Safari: https://support.apple.com/kb/PH17191?locale=de_DE&viewlocale=de_DE

Storage Duration and Cookies Used
If you allow us to use cookies through your browser settings or by giving your consent, the following cookies may be used on our websites:

Technically Necessary Cookies

Nature and Purpose of Processing
We use cookies to make our website more user-friendly. Some elements of our website require that the browser accessing the site can be identified even after changing pages.

The purpose of using technically necessary cookies is to make it easier for users to use websites. Some features of our website cannot be provided without the use of cookies. For these features, it is necessary for the browser to be recognized even after the user navigates to another page.

We need cookies for the following applications:

Legal Basis and Legitimate Interest
The processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in ensuring that our website is user-friendly.

Recipients
The recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

Is the provision of this information required or mandatory?
The provision of the aforementioned personal data is not required by law or by contract. However, without this data, the service and the proper functioning of our website cannot be guaranteed. In addition, certain features and services may not be available or may be limited.

Objection
Please read the information below regarding your right to object under Article 21 of the GDPR.

Cookies That Are Not Technically Necessary

In addition, we use cookies to better tailor the content on our website to our visitors’ interests or to improve it in general based on statistical analyses.

For information on which providers set cookies, please refer to the details below regarding the display, tracking, remarketing, and web analytics technologies used.

Legal Basis
The legal basis for this processing is your consent, Art. 6(1)(a) of the GDPR.

Recipients
The recipients of the data may include technical service providers who act as data processors for the operation and maintenance of our website.

For a list of other recipients, please refer to the information below regarding the display, tracking, remarketing, and web analytics technologies used.

Transfer to third countries
For more information, please refer to the listings provided by the individual display, tracking, remarketing, and web analytics providers.

Is the use of cookies mandatory or required?
Of course, you can generally view our website without cookies. Web browsers are usually set to accept cookies. In general, you can disable the use of cookies at any time through your browser settings (see Withdrawal of Consent).

Please note that some features of our website may not work if you have disabled cookies.

Withdrawal of Consent
You can withdraw your consent at any time using our cookie consent tool.

Profiling
For details on how we analyze the behavior of website visitors using pseudonymized user profiles, please refer to the information below regarding the display, tracking, remarketing, and web analytics technologies we use.

Use of Google Analytics

If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: “Google”). Google Analytics uses so-called “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the United States and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be truncated by Google beforehand within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

For more information on the Terms of Use and Privacy Policy, please visit https://www.google.com/analytics/terms/de/ and https://policies.google.com/?hl=de.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website and Internet usage.

The data we send that is linked to cookies, user identifiers (e.g., user ID), or advertising IDs is automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.

Withdrawing Consent
You can prevent Google Analytics from tracking your activity on our website by visiting [borlabs-cookie type=”btn-cookie-preference” title=”Change your cookie settings” element=”link” /]. This will install an opt-out cookie on your device. This will prevent Google Analytics from collecting data for this website and this browser in the future, as long as the cookie remains installed in your browser.

You can also prevent cookies from being stored by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all the features of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser plugin available at the following link: Browser Add-On to Disable Google Analytics.

Using Typekit Web Fonts from Adobe Fonts

We use Typekit web fonts from Adobe Fonts for the visual design of our website. Adobe Fonts is a service provided by Adobe Systems Software Ireland Companies (4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland; hereinafter “Adobe”), which grants us access to a font library.

To display the fonts we use, your browser must connect to an Adobe server in the United States and download the font required for our website. This informs Adobe that our website was accessed from your IP address.

For more information about Adobe Fonts, please see the Adobe Fonts Privacy Policy, which you can access here: https://www.adobe.com/de/privacy/policies/adobe-fonts.html

If your browser does not support web fonts, or if you do not give your consent, a default font from your computer will be used.

Withdrawal of Consent
The provider currently does not offer a simple opt-out option or a way to block data transmission. If you wish to prevent tracking of your activities on our website, please use the Cookie Consent Tool to withdraw your consent for the relevant cookie category or for all non-essential cookies and data transfers. In this case, however, you may not be able to use our website at all or only to a limited extent.

Google AdWords

Our website uses Google Conversion Tracking. The operator of Google AdWords services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you arrived at our website via an ad placed by Google, Google AdWords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google.

If the user visits certain pages on our website and the cookie has not yet expired, we and Google can determine that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. This means that cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

For more information about Google’s data processing, please refer to Google’s Privacy Policy: https://policies.google.com/privacy. There, you can also change your personal privacy settings in the Privacy Center.

Use of Google Remarketing

This website uses the remarketing feature provided by Google Inc. The operator of Google Remarketing services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”).

This feature is used to display interest-based ads to website visitors within the Google Display Network. A so-called “cookie” is stored in the website visitor’s browser, which makes it possible to recognize the visitor when they access websites that are part of Google’s advertising network. On these pages, the visitor may be shown ads related to content they previously viewed on websites that use Google’s remarketing feature.

Facebook Pixel

This website uses Facebook’s visitor action pixels to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the United States and other third countries.

This allows the provider to track the behavior of website visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables the provider to evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.

The data collected is anonymous to us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, which allows it to be linked to the respective user profile and enables Facebook to use the data for its own advertising purposes, in accordance with Facebook’s Data Use Policy. This enables Facebook to display advertisements both on Facebook pages and outside of Facebook. As the site operator, we have no control over this use of the data.

The use of Facebook Pixel is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in effective advertising measures, including those on social media. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.

Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set forth in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy notices when using the Facebook tool and for ensuring the tool is implemented on our website in compliance with data protection laws. Facebook is responsible for the data security of Facebook products. You can exercise your data subject rights (e.g., requests for access) regarding the data processed by Facebook directly with Facebook. If you exercise your data subject rights with us, we are obligated to forward these requests to Facebook.

You can find more information about protecting your privacy in Facebook’s Privacy Policy: https://de-de.facebook.com/about/privacy/.

You can also disable the “Custom Audiences” remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can opt out of Facebook’s interest-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

SSL Encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g., SSL) via HTTPS.

Information regarding your right to object under Article 21 of the GDPR

Right to Object on a Case-by-Case Basis
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data that is carried out pursuant to Article 6(1)(f) of the GDPR (data processing based on a balancing of interests); this also applies to profiling based on this provision within the meaning of Article 4(4) of the GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

Changes to Our Privacy Policy

We reserve the right to amend this Privacy Policy to ensure that it always complies with current legal requirements or to reflect changes to our services in the Privacy Policy, such as when introducing new services. The new Privacy Policy will then apply to your next visit.

Questions for the Data Protection Officer

If you have any questions about data protection, please send us an email or contact the person responsible for data protection in our organization directly:

This Privacy Policy was created with the assistance of activeMind AG, the experts in external data protection officers (Version #2020-09-30).