Law firm marketing is more important than ever for attorneys today! In the following video, we’ll show you what our marketing strategies entail:
In the video, we share our experiences and show how we’ve increased our clients’ visibility and reach by systematically building their online presence. We discuss the challenges many lawyers face, such as their reliance on referrals and the difficulties of attracting new clients.
At Lorenz & Fuchs, we specialize in overcoming these challenges. With over 10 years of experience, we build high-performance websites and create targeted content that attracts more visitors and new clients. We help attorneys showcase their professional expertise online. In our video, we explain the strategies that guide our law firm marketing efforts.
Transcript of the video:
Are you a lawyer with your own law firm?
You run a large law firm; have you so far relied mainly on referrals to client acquisition and would like to see more applications for open positions when recruiting new employees?
Is your law firm investing in paid advertising that has cost a lot of money in the past but has yielded hardly any results so far? If you can answer “yes” to any of the questions above, I can tell you that you’ve come to the right place. It’s time to set your law firm up for a secure future! But first, a little about me: My name is Leiv Lorenz, and I’m the owner of the web agency Lorenz und Fuchs, with offices in Berlin and Kiel. My business partner and I founded this agency over 10 years ago, and in the early years, we worked with numerous well-known companies across various industries. Despite the high level of competition in the agency market, we’ve consistently secured new projects thanks to our network.
But because we were so heavily reliant on referrals, we found ourselves facing a noticeable decline in projects and new inquiries years ago, while our expenses remained the same. Business had practically come to a standstill! In light of these constant ups and downs, we began to increase our agency’s visibility and reach by systematically building our online presence. With clear positioning and a focus on the legal industry, we were able to consistently acquire new projects through the consistent implementation of our strategy and sustainably improve our situation. Now we’re applying our experience to the legal industry. Lawyers undeniably possess impressive professional expertise, but often their public image fails to do justice to that expertise. That’s where we come in. Our mission is to effectively showcase your professional expertise. We know that you already achieve excellent results without us—mostly through referrals—but this presents the challenge that you cannot actively select your clients. We’ve been through this situation ourselves, found a solution, and have since successfully implemented it for a wide range of clients. So, in exactly this kind of situation—one we’ve experienced ourselves—it is possible to establish a process that allows you to gradually build high visibility and actively generate new inquiries. To give you an idea of what this might look like, I’ve selected a recent case study that I’d like to briefly present to you. For the project with Hamburg-based attorney and data protection officer Ralf Sendler, one of our tasks was to create a new website and increase its reach. After a thorough analysis and conceptual planning, we developed a strategy that sets the site apart from the competition in terms of both visuals and content. In search results, we were able to rank the keywords relevant to his business on page 1 of Google within just a few weeks of the launch. Feel free to test it yourself:
“Data Protection Lawyer Hamburg.” With its high rankings in search results, well-designed information architecture, and the right anwalt.demarketing, Mr. Sendler was able to significantly increase his online visibility within the first few days. Just imagine what your online presence could look like after just a few weeks. New client inquiries will start coming in as planned, and applicants will respond to your job openings. For example, you’ll no longer have to spend exorbitant amounts on paid advertising, since all processes will run organically.
As just described, we are well aware of how important a strong website is for building visibility and attracting potential customers. Aside from a presence on social media channels, such as LinkedIn, your own website is an indispensable—indeed, the ultimate—marketing tool.
That’s why we specialize in creating law firm websites that drive client acquisition and developing engaging content that attracts more visitors and new clients. We’ve developed effective marketing strategies to help you build a high-performing website and reach your target audience. Our team of experts also supports you in creating content tailored to the legal industry and optimizes your website for search engines. With our help, you’ll be able to fully leverage your online marketing. Together, we can increase your law firm’s visibility and maximize its potential for success. You’ve invested a lot of time in your studies and career—show what you’re capable of! Book your free, no-obligation consultation now, and we’ll take the time to discuss your project in detail. Simply select a date and time and confirm your appointment. You’ll receive all the details about the consultation via email. We’ll listen to you and provide valuable tips and an initial assessment right from the first meeting—we look forward to advising you in person soon.
Until then, all the best, Leiv Lorenz
