Law Firm Marketing for Tax Advisors, Notaries, and Certified Public Accountants: Success at the Intersection of Professional Law and Digital Visibility
Professional marketing for tax firms today secures market positioning and is a key lever for attracting clients and talented professionals. The market never sleeps—what about your firm? If you don’t ... Mehr lesen →
Brand Building for Consistent Brand Management Across All Channels
The digital world is growing rapidly, and at the same time, the demands on your brand are increasing. You need to maintain a presence, project a consistent image, and never ... Mehr lesen →
What Are Zero-Click Searches, and Why Should You Be Aware of Them for Your Law Firm?
"Zero-click searches" refer to search queries in which users find the information they're looking for directly on the search results page, without visiting your law firm's website. This trend is changing the way clients search for legal advice online and requires a strategic adjustment to your law firm's marketing...
Local SEO & Voice Search: Staying Visible When Clients Speak Instead of Typing?
Local SEO is changing rapidly, and at the same time, voice search is becoming increasingly important. More and more people are no longer searching using a keyboard but are asking ... Mehr lesen →
ChatGPT Ads in Law Firm Marketing: How Lawyers Can Benefit from the Next Generation of Advertising
ChatGPT Ads are context-based advertisements displayed within conversational AI applications. Users ask questions, describe problems, or seek guidance, and this is precisely where relevant offers can appear. For law firms, this means you can not only capture attention but also demonstrate your expertise at the same time....
Law Firm Marketing for Attorneys—How to Increase Your Visibility and Build Trust!
Modern law firm marketing is essential for attorneys today, as clients primarily research firms online before getting in touch. The deciding factors are not only a high level of professional expertise and extensive experience, but above all visibility, trust, and a professional digital presence. ..
Schlagworte Client Acquisition
RAExpo Trade Show 2025 in Munich – Focus on AI and Networking
Munich was once again this year just as it was last year one of the most important gathering places for law firms, legal tech providers, and digital service providers. For ... Mehr lesen →
AI on Our Heels: How AI Is Transforming the Legal Industry and How Law Firms Can Stay Ahead with SEO and SEA
Why Everything Is Changing Right Now Artificial intelligence has made its way into the legal industry. Clients bring AI-generated drafts with them or use tools like ChatGPT to prepare their ... Mehr lesen →
RA EXPO 2024 – Experiences as an Exhibitor
Our first trade show as an exhibitor at RA EXPO 2024 was a complete success—in more ways than one. Not only did the summery temperatures in the hall have us ... Mehr lesen →
Kategorien Marketing
Law Firm Marketing: Finding the Right Agency
Sure, sure—if you’re a lawyer looking for the right agency for your online marketing project, there are plenty of them out there—and that’s no secret—as numerous as grains of sand ... Mehr lesen →
Anwalt.de – Price Increase
A Critical Look at the Upcoming Price Changes at anwalt.de anwalt.de – That’s going to be really expensive! This morning, I received a forwarded email from a valued customer. Email ... Mehr lesen →
Interview: kanzleimarketing.de
Why, how, what for? I had the opportunity to answer these and other questions in an interview for kanzleimarketing.de . Many thanks to Pia Löffler, who originally initiated the interview.It ... Mehr lesen →
Schlagworte Web Design
SEO for Lawyers
Before we dive into SEO for lawyers, let’s review the basics: SEO stands for search engine optimization. SEO encompasses strategies, techniques, and practices aimed at improving a website’s visibility in ... Mehr lesen →
Schlagworte Content Marketing
Success as a Solo Practitioner – Tips and Tricks
There’s no question about it: Running a solo practice is no easy feat. And that’s true whether it’s your first day or your twelfth year. As a solo practitioner, you ... Mehr lesen →
Schlagworte Content Marketing
Awards for Lawyers
In June, it was that time of year again: The U.S. publisher Best Lawyers has identified Germany’s top lawyers and corporate law firms for 2024 exclusively for the Handelsblatt. Not ... Mehr lesen →
Kategorien Marketing
Law Firm Marketing for Attorneys: An Insight into the Strategies of Lorenz and Fuchs
Law firm marketing is more important than ever for attorneys today! In the following video, we’ll show you what our marketing strategies entail: In the video, we share our experiences ... Mehr lesen →
The Google Business Profile: A Step-by-Step Guide
Would you like to create a Google Business Profile? That’s a great idea, because in today’s digital age, a Google Business Profile is essential for every business. The profile helps ... Mehr lesen →
Schlagworte Digital Marketing
Online Marketing for Lawyers: The Key to Success!
In recent years, online marketing has become a key component for businesses of all sizes and in all industries. It refers to the use of various digital channels and strategies ... Mehr lesen →
Content for Lawyers: How Law Firm Blogs Can Improve Your Online Marketing
Are you a lawyer looking to expand your online presence but not sure how? If you want to gain a foothold in today’s online business world, creating a law firm ... Mehr lesen →
Schlagworte Client Acquisition
Automation in Law Firms: The Path to Greater Efficiency
Would you like to streamline processes at your law firm and save time? Do you want to become more efficient and reduce costs? Automation at your law firm has the ... Mehr lesen →