CD and Web Development for Pohlmann & Company

Details

Challenge

Pohlmann & Company commissioned a comprehensive update of its existing brand identity. The brand’s visual identity appeared inconsistent in places, and the website did not fully showcase the company’s aspirations and range of services. There was a lack of clear guidelines for the color palette, typography, visual language, and templates. The goal was a precise redesign based on the existing values, with clear brand recognition. The brand needed to be refined and clearly recognizable across all touchpoints.

Goal

We carried out a complete redesign followed by a brand relaunch and consistently implemented the refresh across all touchpoints. The logo was modernized and optimized for both digital and print applications. We redesigned the business cards and specified their format, materials, and finishes to ensure a compelling first impression. A comprehensive style guide defines the typography, color palette, and visual language, ensuring consistent application in day-to-day use. Finally, we relaunched the website with a clear structure, a precise tone of voice, and content presentation that makes the value proposition immediately apparent.

Result

The result is a refined brand with a distinctive logo serving as a clear visual anchor. A precise style guide simplifies day-to-day use and ensures consistent quality over the long term. The newly designed business cards convey a sense of value and confidence from the very first interaction. The website also makes content quickly accessible, presents services concisely, and gives the brand a noticeable boost. The result is a clear and professional overall impression.