Profile
SEA Manager
As an SEA Manager at Lorenz and Fuchs, I am responsible for the strategic planning, implementation, and scaling of performance-driven search engine campaigns. My focus is on measurable growth, efficient budget allocation, and the sustainable acquisition of clients for law firms and consulting-related service providers.
I combine data-driven analysis with a clear understanding of business models and target audiences. Based on this, I develop campaign structures that not only generate clicks but also deliver qualified leads and reliable results. Transparency, cost-effectiveness, and continuous optimization are at the heart of my work.
In my role at Lorenz und Fuchs, I help law firms strategically translate their digital visibility into new clients. I manage search network and performance campaigns through Google Ads, analyze user intent throughout the customer journey, and consistently optimize campaign setups to achieve conversion goals.
I work closely with SEO, content, and web design teams to deliver consistent user experiences across all channels and maximize impact. My goal: scalable SEA strategies that combine short-term performance with long-term brand building.
Focus
- Strategic Planning and Management of Google Ads Campaigns
- Performance Marketing with a Clear Focus on ROI
- Keyword and Competitive Analyses in the Legal Industry
- Conversion Optimization and Tracking (GA4, Consent Setups)
- Budget Management, Testing, and Continuous Scaling
- Close Integration of SEA, SEO, and Landing Page Optimization
Contact
+49 431 98282535
marcel@lorenzundfuchs.de
LinkedIn Profile
Kiel Office
Waisenhofstraße 1b
24103 Kiel